
That’s the first ever Altrooist t-shirt.
It’s almost been a year since we solidified the name during a phone call. Almost a year since we spent $20 on the domain. We’re close to a soft launch (!) and there are many many things I am proud of — that t-shirt is one of them.
I’ve never worked at, much less “ran”, a web start-up. I’ve meet many whip-smart, start-up entrepreneurs and I’ve tried to soak in as much as I could around them. I’ve read books. I’ve become comfy in the world of online lingo and know enough to ask a few of the right questions. But most of the Altrooist team are start-up newbies with Eric being the impressive-resume exception.
We celebrate the tiny, because tiny is awesome and because tiny is kinda how our wins come right now. A glimpse into the code and we’re smiling for days. A rough UI demands a round of high-fives. One of my wishes is for us to never lose that. Celebrating the tiny seems like a way to stay motivated and happy.
This Altrooist shirt is going to be worn during the Rock-N-Roll Half Marathon in Seattle on June 27th. We donated $50 to a really good cause to land the torso of one of the 8 drunken Krunking Numbkits team members, one of which is Buster Benson. He’s one of the entrepreneurial gurus who has helped us along with encouragement, (perhaps unintentional) bits of wisdom, and by living an awe inspiring life. The man follows his passions. He’s the force behind Locavore. He’s always in the know. He can sport a pair of very tiny running shorts effortlessly. Thank you for kicking ass, Buster.
If you happen to be at the Seattle R’nR half marathon this weekend — give a hoot and a cup of cool water to the Krunking Numbkits team who are running for a good cause while wearing one!
Go Good!
++ Update! A Tweet!

4 Comments
It’s so pretty! Have I mentioned lately what an amazing job our designer, Boo, did on the logo? The font, colors, the simplicity. It’s all so lovely. So very, very lovely.
I read a recent interview with Buster and was simultaneously charmed and inspired. Go Buster go!
The logo is my favorite. I love it so. Boo outdid herself. She had a moment of awe at B-Bam picking up the shirt – just seeing something real, how lovely the logo looked. Magic!
I can’t wait to hear some strong examples… This is a great idea.
Thanks, Kevin! How the heck are you? I’ll sneak you a peek of the UI! : )